When we were asked to come up with an app for the Luxury Hotel Group we decided to change the way people search for hotels. Instead of simply choosing a location and room price we focussed on the style of hotel and the offerings of the area around it such as nightlife, eating out and cultural events. Users were asked to select from a collection of images presented in multiple choice to get a feel for their personalty and taste. This was backed up with an online magazine full of editorial features, travel guides, recipes and fashion, delivering a fully interactive experience tailored specifically for their audience.