We were approached by the emerging designer Doreen Mashika to design and build her online boutique and manage her social media content. This digital brand presence has allowed her the freedom to gather a strong global following, culminating in her product line being stocked in international department stores like Fenwicks of London. Our continuous relationship has enabled us to build on her brand identity by managing her social voice in order to achieve maximum exposure for her label. Within the first three months of launch her Facebook audience reach was over 100,000.