Kandi were enlisted to design a series of life cycle emails for the 2010 Virgin London Marathon Campaign. Kandi wrote engaging editorial and paired it with a simple design. The aim was to help members with their fund-raising efforts, keep them updated on monies raised and to provide additional fund-raising ideas. The emails also educated newcomers to the organisation and encouraged them to get involved. They had no previous brand guidelines, so were led by our art direction. This was achieved in little time and to a demanding deadline. The templates followed best practice criteria for maximum delivery.
