Kandi were approached to design and build a working prototype for a new fashion discount site named Shoeaholics. The design would have to utilise an existing e-commerce platform and deliver content in an editorial style synonymous with fashion magazines to a target female audience in the age range 16-30. As we were working around an existing e-commerce platform we ensured that the design elements were considered and achievable within a challenging time frame. The working prototype meant that the web development team worked closely with the client to ensure their teams could achieve the functionality. We were also involved in the copywriting and editorial tone for the site, and created the strapline ‘never enough!’