A 4-day event where Telegraph readers interacted with the latest models from global names including Audi, Volvo, Alfa Romeo, and Honda. Exhibitors had an interactive stand, gathered around a central Telegraph hub. Interactive content included galleries, Q&A, forums, video, and live-stream webinars where users put their questions direct to the brands and industry experts. Not just the first online motorshow, it was built using a browser-native real time 3D environment with no plugins. It generated over 9000 unique registrations and over 5000 competition entries, and tracked user behaviour gave measurable ROI to the brands.