The foundation, which was started by Usher Raymond in 1999, has grown to be one of the leaders in the USA, providing structured training and internships for youth in major cities across America. It’s 100% graduation record is backed by a formidable partner programme who’s members include Ford, Accenture, GE, Saks and many more. We were approached to rebrand, redesign and build the new identity for Usher’s New Look, bringing the brand into the 21st century. The result was a tech/music style logo encompassing the ‘4 pillars’ principle of the foundation. A supporting website and social media rollout followed complimenting this new approach.